So that you have mentioned many stages to creating one of these types of videos. So I guess we begin at the start, you mentioned prep. Would you take us through that which means
Alright. So Chris, he probably enjoys football, right? Can he have a group? Liverpool. Liverpool. Okay. And is there a, uh, an opposing group that just, it's only a rivalry? There the biggest ones. Manchester United, that everyone knows. Okay. Okay. So there's like any natural friction rivalry. Okay. So if we are going to really produce a video, we need to have a purpose of that video. The number two is we need to identify our audience. Who Do we want watching this movie? So I would say it'd be people who are Liverpool buffs like your brother, like hardcore Liverpool. Okay. And we need to begin breaking down of a few of the things that they, they kind of rally around that would get them excited. And what would be one of these things which you'd think, well, beating Manchester United goals.
How you'd then strategy that. Yeah. Now we did lots of research beforehand. We were doing a lot of preparation. Today we want to begin executing on these matters. There's a formula for every video, and uh and this formula is exactly what creators will need to create for themselves. And there's a few elements to this formula that it, that it's universal for everybody. The very first one is, and that we prepared for is a hook. We need to grab their attention. Now that hook differs on youtube versus Facebook. Let me give you an example of that. Like on youtube the hook will be just like five seconds. And on Facebook it is gonna be completely different since you're, you may have sound on or not. And you maybe just have a possibly a second to three seconds as you're kind of turning through their feed.
And even on Instagram, it is likely to differ. And so looking at that, it is similar to that hook is similar to the part that is most important. And I would actually put a lot of work and energy to try to figure out how you're going to captivate people's attention and how you suck them into the content. That after that, after the hook, you can actually reinforce your brandnew. Therefore, if you've got a brand, you can have a element. This can be an optional item. Uh, it really depends on which kind of content you are creating, you know, also, then two, you are moving into the meat of this content. Now here's something that I discovered over, you know, 40 some odd billion movie views. It's like people have a tolerance. And I really don't know if you've dropped in this class, but I, I've been around Facebook and I have never turned on the audio.
In relation to make one of them? Yeah. Instead of preparing and it is really interesting because a great deal of people, they're more about performing. And I discovered that if you want to be successful, it how you are going to execute it. So I like to actually start to determine why I am making the video. It ought to have a function. Um, I think it would be really relevant to have you proceed through this process. What exactly does that sound good? Okay. So let's just say that you are trying to sell some merge. Okay. And you are attempting to sell it. You've got anything or some item. Okay. So tell me somebody that you know well. Um, besides Joey and David. Okay. So your, your brother David. Okay. Chris. Brother Chris.
Obviously. Yeah, that is logical. Okay. So talking about video editing from type of my expertise and I'm not a professional movie editor and I understand just how much work goes into doing a lot of these things you state, you know, thecaptions Mimi finding, actually just putting titles at the top and bottom of your video can take hours to get some people and some people seeing this might have no idea how to do that. So I guess in that respect, is it worth? Could it be worth the time to sit down, maybe put into editing the movie or spending money to sort of with somebody else, We're going to discuss the one sort of movie you have to have in order to blow off your small business, but not about what that video is. We're going to talk about create and how to structure that movie. Let us go.
Now presumably you would take the content you just shot with Reese on your phone or whatever into an editing package or to some post production. I suppose. Can you want to talk about what you do in that stage yet? Prepared to disperse
You've got two or three different versions of a movie and you can test it to like, such as seriously what we do is we'll just throw a few dollars behind it and also see how it converts. If it Works really nicely, you don't need to spend that much money to work out if people actually click on it, engage with it, just how much they watched the movie to see whether it really works. And connect with them on an emotional level and spending the time in place to creating your movie engage with the viewer, it gives you a greater chance for them to actually share.
Hey that Jamie here and on behalf of the Click [inaudible] team, welcome back to our video show where we're discussing video, but specifically the kinds of video you ought to be generating to drive more gain and more cliquey worthy movie views into your business. In the movie we discussed the condition of this movie marketing industry. When producing content essentially what's working by today. In this video we are going to go over the video content at a bit more detail and talk about ways to create the 1 video you ought to be creating right now to push more clicks, more visitors, and much more sales on any item or service that you're offering.
So Darryl, in the first video we talked briefly on the type of video content that you should be generating, what prefer for anyone that didn't see that or simply to refresh a few memories, what sort of video? Which sort of movie is that, if there's 1 movie you need to create um, as a organization? Yeah, for me personally it's a social video and two to sort of take a bit further then, um, and kind of briefly remind everybody what sort of video that's. Can you describe what a video is, but also why that type of movie is so important?
But the algorithm on youtube differently, you know, you'd do it differently on, on Instagram and distinct on Twitter. However, Facebook, I feel a great deal of people that are watching this video want to capitalize on that and that's an easy way to say, hey look, if you could get this page which has a reach of let's say you understand, 10,000 likes that they actually posted it, who knows just how many of you is they are going to get. Um, also, and you reaches out to these different pages where it moves back to your movie and all the analytics gets. Yeah, it's really cool. No, that is cool. Now with approach, like for me, I like organic, but you've infused it with. Paid advertisements is the most effective method to enter at the ideal moment in front of the right people. And if you know what you're doing, it can be very, very effective. If you don't know what you're doing, it's still be effective as whenever you say, fine, we are doing a movie around Liverpool?
You are good. Uh, honestly, in the event that you want your movie to be seen, you need to have of the way you're going to distribute it, a prep stage. So back in the preparatory phase, you're like, okay, who's going to really share this video? How are you going to engage with them? You know, is it likely to be done through advertisements natural or is it likely to become a mixed strategy where you doing organic and adds together? Uh, for me, I only love other channels out there. I love webpages on Facebook cause they will need to feed the algorithm. They will need to get their posts outreach increased. And so a lot of people are willing to talk about your video. Uh, but furthermore, they are, they're able to cross post your video. And so it's like coming from their page and it is like an true content it isn't theirs.
Perhaps you have never, you just watched the, the captions and things like this? I do. I catch myself. I'm like, why did not I flip it on it? But it's so much better with salad. Right. Nonetheless, it's like people consume differently at different times, several times of the day. Um, but what I found is if you can hook themif you can get that hook, while it's on Facebook, on Youtube, on Instagram, you literally need them for 20 seconds and that 20 seconds should be your gold. It is like you have to reinforce that hook or you need to strengthen what your value proposition is to receive them in, whether it's a name or a thumbnail or however you are pulling them in to that video. Um, you have to reinforce that since if you don't, you are likely to get the hockey stick on effect. That means you understand, and you not going to get anyone watching it at that time.
We're discussing shooting articles, we're talking about incorporating texts, adding graphics, animations, and we are talking about adding captions, Emojis, all of that things can be constructed and edited it directly inside of [inaudible]. Now, the main reason we constructed clip Ian was that it's available to absolutely everyone and we're talking even if you've never produced a video before, you want to get into video production for your company or you're a professional, it is possible to produce what you can create anywhere else right inside of Klipfolio and what is more, even in the event that you don't want to take your content clippy or gives you access to a comprehensive library of movie clips, images and audio, she can pull all of this stuff together to create videos. We will also throw in templates that are customizable. So in the event that you fill in a little bit uninspired, for example, you can simply catch one of our pre performed video templates, then alter the text along with the colors, upload your advertising and your performing clip. Eao is the ultimate video creator and it is going to alter the way both beginners and professionals create video moving forward. We cannot wait to show you it, so be certain you enter your email below. Within the video, we're likely to pull back the curtain on flip Filipeo and really explain to you how it's going to change the way that you create video content for your company and how this platform works. We'll see you at the video.
Right. And one thing which I discovered is even when you have a video that is performing quite well, you know, um, the way in which the algorithm operates on Facebook and other things, it is like maybe in six weeks or seven months you do a different cut and upload it, learn from what you have, all of the data that is there and say, fine, what if we analyzed this down because we had a sort of a drop off here. Maybe we add, you know, something to pull on them visually here. You are able to do that. And, and in which you are in a position to do it, basically you're able to succeed because people will tend to forget what they really saw, you understand, from six months ago.
It may sort of look like it's theirs. And that's a thing. So return to your case that we said, hey, if we are going to actually make a video about your brother and his football team about Liverpool, while it's good or bad or anything, I'd like make a list of each, uh, page on Facebook on Instagram that will be pro or con. Um, you realize that's who we would like to contact. And believe it or not, you know, becoming, uh, those relations with these individuals is a way to have growth. And I found that if you can get like six or five or 10 channels or pages which are like yours that are eager to share your articles, I suggest that explodes your, your growth, that explodes yourown reach and you're going to have the views that come with it if you actually have done a great job with your video.
Alright. Prepared created the video. So we just don't load it now. Yep. That yousay, alright that is just distribution and'd say most of the people
Or even linkedin. Yeah. And so that is part of the prep preparatory stage, right? And what we're trying to do is figure out, okay, here's what would work on Instagram. Now maybe there's a hook or something which's a bit better on Facebook and here's something different on youtube. So you may have the meat of this material be exactly the same. But you are really shooting on the video it's actually delivered is a little bit different. And where you are actually likely, that is, uh, you know, the different ways to really connect on various platform.
And what's the first thing which you think he's going to perform? Once that link with the video fills , likely share the video. He's going to discuss it with not just 1 individual, but he's gonna share with everybody that actually enjoys what's happening, you know? And that right there's absolutely critical. Then the next issue is, uh, really trying to describe what would be a fantastic hook trigger just like you only have a few few seconds to grab his attention. And I think, okay, what can we do to catch his attention without audio within one to three seconds? You know? And, and perhaps it is a caption you know, Liverpool's sucks. Yeah. I think, I believe he'd see this video. You understand what I am saying? And I think that he'd have to be sucked in because he tried to determine what's going on in that movie.
It's like once you find something cool and you are like, hey, you have ta check out this. You know, we must do that. We've got to this word of mouth. And that is where it is so powerful and that's exactly what the videos do. And so after the core, basically of this content, you've got to have a call to action. Um, also, and you might not think, well, though it is a social video, I am not actually doing it for, you know, it's simply more of an inspiration or it's merely a [inaudible] or anything. That call to action is still still key because are you currently trying to develop an audience? Like recall when we spoke about what is the video's purpose? Or when it is to sell products, we need to, you know, hit the purchase button directly or to push on them into a landing page. Uh, or if it's for inspirational, maybe it's like something or a Hashtag to unite a trigger, you know, I mean the list goes on.
Well let's just target everyone that enjoys Liverpool, right? And let us target everyone that doesn't like Liverpool. And let's see if we could find some, some things. And I think you can do this just but it will be interesting if you infuse a little bit of cash. The results. You can get your silently. Definitely. So I think anybody today features an overview or a blueprint to create not a movie book in, knowing what to create and the way to push out there and, and those secrets, uh amazing. And for anybody watching this right now, we put together. Um, that formula, that blueprint a few distinct things as well we did not fit into this video, um, which you could grab beneath this video.
So it's like getting these pins. And then two, there's those hooks within the movie itself. Like he got himyou have to fortify whatever that title is. And I give that some thought. Um, and that's essentially the preparatory stage before you go onto the next step. But there's one other thing I really, really look at is what, what origin of medium are we going to use? Like is it likely to become a much better Instagram one than Facebook? Is it going to be much better on Twitter or on youtube? You know, what's going to be the ideal way and like you got to examine the stage of that you are trying to reach. Now, one of the biggest mistakes, it is like, well I will just distribute it anywhere, you know, and you're making a video seeking to go on every stage and that is a huge mistake. Yeah.
Yeah, for example, like the video part of the video editing is indeed crucial. It can either make or break a video. Um, it doesn't matter how amazing your script is. It doesn't matter how amazing your manufacturing and your camera is. Where it the rubber meets the road to find out whether it is going to work or not, the editing is. And for me, once you're in a position to take action, it's well worth the sources worth the moment. When you actually put it together, it will convert a great deal higher. Um, and that in the conclusion of the day, that is by far apart from homework, uh, you know, the preparation stage and it's similar to the implementation point to the editing is the most crucial.
So we've discussed the first stage of preparing for a movie planning of video. We then moved to clearly manufacturing and creating the video. Can talk a bit about
When you actually have those bullet points of things that would actually get there, get there, get them excited or something which's going on, I then attempt to consider what value can you actually bring that individual. So there that you can actually bring value. Uh, with video content you can expect, you can instruct or instruct, entertain, and sometimes when you are really good you can do all three at precisely the same time or you'll be able to get two of them. That is when you're really, really good when you're really giving it lots of thought inside. Now that having been said, once you do that, I try to determine what value you are going to attract to your planned viewer. Yeah. And I try to attract those bullet points then bring some type of value. So whether it is like creating devotion to his team or speaking how bad the other group is, that's some value he'll really find.
So with that, just to kind of move into this, and would you load the video at first to your webpage and then contact all these are the webpage to allow them to know it's never, or do you take a different approach? Yeah, so I really do this at the preparatory stage. I understand I, the videos come in so I reached out whatever or since it may take a couple of weeks to get ahold of everyone. If you share mine kind item uh, and who knows, maybe you're like, Hey, I will discuss your video. If you are doing PR crossposting 13, that is not a bad thing. Uh, just to share a movie isn't where the weight is. Just like you have to literally cross it and you have to give privileges to them. And the exact same for, you know, you are posting their content, but that is kind of the key to Facebook.
Yeah, that makes sense. And as soon as you've been through those phases a few different times, I suppose from looking at these three stages, and as you state, you do different edits which can be vital. And most of us might, you know, she movie, I've been get more info guilty of this in the past and we are going to throw it up believing it's prepared without too much informative stuff that is edited. However, I can see just how important as when you find you may simply continue following that blueprint over and over and over again, it is to perform different variations.
That makes sense. Makes Sense. Okay. So that makes sense. Um, but something I want to circle back on really fast is that you mentioned if you're creating video and one of the ideas everybody has, I mean, I've had this before when I have created videos, I will only share the same video anyplace. Would you kind of elaborate on that's a lousy idea? And that's a kind of a thought process that is poor.
All you have to do is opt in, pop your email in there, we'll send you that guide. So during this movie along with the first movie, we have talked a great deal about producing the ideal video and that includes everything from of course prep, right how to actually shooting the video and then obviously the article of where you have got to edit the movie up in the right way and to get the best distribution. Now that all is very, very difficult for many people. The majority of people don't have access to camera equipment that is expensive to shoot film content. For example. Most individuals don't have the skills or access to use editing applications and that is the reason why we build Klipfolio. Klipfolio is an internet based video creator that permits you to create amazing looking videos. Just in the previous two videos we've discussed like the movies at the palm of your hand.
The article production is most likely the most important aspect of having a really good slice of video on the market. And the reason why is because you put a lot of work in preparing, you spend a great deal of time doing manufacturing, but really where the magic is is actually getting the components that will really engage. And also the edit um, is pacing will keep people's attention the entire time and pacing can be created by you. Like we're uh, one thing I look at is, we're trying to figure out how we're going to distribute it. We would do it differently on youtube compared to Facebook. As an instance. Because that's the way that it is on youtube, we'd be at a 16. Right? And, and then to, uh, we wouldn't always burn in our captions. Uh, we would actually upload caption files right to youtube itself.
But on Facebook we would like to burn it because some people don't have that option on and you also want to make sure when they're scrolling through it, you're grabbing that focus. So he's like? Exactly. And it is like the ratio to enjoy on Facebook, we wish to be a one by one ratio of ratio that is square. Right? So what elements which we may really add to this file? Can it be like to make it more of a meme where we are putting texts that the beginning of the ending, um, you know, is it really engaging with different kinds of elements? That is the things that you've got to consider when you are doing the video edit. The thing I love is we have different choices like cause we need to we did four or five distinct versions and when we did the manufacturing right.
So when we talk about going onto each platforms, I believe this is, this is quite significant as well. There are clearly, well I think there are just two elements you may tell me otherwise. The first one that we think of is the proportion of the movie. Therefore, if you create in 1 video, you have got to think about of the other ones are transcribed into by that. However, is there other, anything else you would kind of need to be aware of if you are going to be generating content for state, Instagram or Facebook
So is that for production? You know, like a great deal of people place a lot of thought in how things come like what kind of camera to use and so forth etc. But I think for me it is like be elastic. Even though we ready, when you're actually doing the video, you're likely going to have a script and have like this you're likely to have things come to you. They're like, you know and oh, this would be a great deal better when we did this, take different variants. Just shoot some different variations Just like you've got time. Hey, perhaps this will work better than this. And you know, that can aid you the post production stage.
Or if we think of players, maybe Mohamed Sala, he is, that Liverpool is best player may be hitting scoring against United, I don't know. Yeah you are able to do clips that are different such as that. But talking about just why they adore, you understand, Liverpool, right. And, and also the, the essence behind it. Um, so I love to try and recognize a few things. All these are of what would that person that if he sees with video actually resonate with bullet points. And two, I really do research. Like I wish to go out there and even know just how well I know somebody, I'm like, what's going on out there? So I do some research online seeking to see if there is anything that's trending. Especially when it's dealing with the topic available uh. So like for Liverpool, is there anything that's going on that will be in the news that would be applicable to, to the movie today?
And so you have to reinforce it. And, also that stage when we were talking about your brother, it's like if you add one of the other elements which is like, yeah, yeah, I like this movie. You know, you're like go from there. That's where he will stay on just a little bit longer. And should you get 20 seconds, if he can reach there and actually feel some kind of link to the video, they will watch another moment, doesn't subsequently lead to more engagement on the videos as well. So then they'd be more prone. And 12 we see comments. It is like as you are connecting together and you are talking their language however you are going into it, you are connecting with them on a psychological level and that they feel a part of something and they feel just like dumb. It is like something that humanity feels bound to perform.
You know, before we do this, there's a good deal of people that just pick up a camera and begin recording which may be one of the things that you could ever perform. And there are phases, such as you mentioned, there's a stage of preparation, there is a stage of creation, there is a point of post production, then there's a stage for distribution. And every one of those phases are critical, uh, and they work in harmony to really get your movie being seen. It has to be altered and you can share it although for me it's like you have content. Yeah. Since how you see on Instagram differs. You view Facebook and you view on Youtube, how different, the way you view on, on Linkedin or Twitter. And in the end of the day, what we need to do is really understand how people consume content on this , that, that stage and make content which would really work. That, and uh's, that's the difference. Now you say and can go through the exact same manufacturing, okay, I will take some of this. It's like you may have a 10 second video on youtube, but you are going to just slice out possibly two minutes or three minutes on, on Facebook since it's going to execute a lot better like that.